Sony’s blockchain venture, Soneium, has taken a major step into the Web3 music space by launching its first-ever music NFT collection. Partnering with Coop Records, an on-chain record label known for pioneering blockchain-based music distribution, Soneium aims to redefine how artists monetize their work and engage with fans.
Music NFT is coming on @soneium
— Sonova (@SonovaNFT) February 7, 2025
Mint and get future ASC points 💿 @cooprecsmusic @IamNuushi https://t.co/W40ObKnEDx
The collection features unreleased music from Tokyo-based producer NUU$HI, now available on Sonova, Soneium’s dedicated NFT marketplace. With each NFT priced at 0.000777 ETH ($2.11), the collection has already seen over 600 mints since its release. The NFTs offer a new model of music ownership, allowing artists and fans to interact directly without traditional industry gatekeepers.
It's basically impossible for creators with a high profile to launch a token and it not end poorly for them in today's market.
— Coop 💿 (@Cooopahtroopa) February 7, 2025
And yet crypto people try to bait everyone with a semblance of a following to launch a token so they can snipe it and make a quick flip. (or hack their…
Coop Records founder Cooper Turley highlighted the shift towards crypto-native monetization, stating that the next phase of blockchain adoption is all about real-world applications. He emphasized that blockchain technology is finally focusing on tools that benefit creators by providing them with fair revenue distribution.
Crypto is finally entering the era where apps are the main focus.
— Coop 💿 (@Cooopahtroopa) January 30, 2025
And with tokens at the center - creators and power users will be the biggest winners.
App szn.
Sony’s Blockchain Expansion
The launch comes just weeks after Soneium’s mainnet went live on January 14, 2025. Developed by Sony Block Solutions Labs, the Ethereum Layer-2 blockchain is designed to support entertainment-based digital content distribution. Sony has long been exploring blockchain’s potential, and Soneium represents its latest push into Web3 infrastructure.
Sony Music Group, which owns Columbia Records and RCA Records, has yet to announce any direct involvement in the project. However, Soneium’s growing ecosystem signals that blockchain-based content distribution could become a bigger part of Sony’s strategy in the future.
Despite the excitement, music NFTs still face hurdles. While Web3 labels like Coop Records have successfully brought over 600 songs on-chain, mainstream adoption remains a challenge. Market volatility and the lack of standardized monetization models make it difficult for artists to rely solely on NFT sales.
Turley himself acknowledged these challenges, stating that token-based revenue models are still evolving, and many high-profile creators struggle with sustainability in the space. The broader NFT market downturn in 2024 also raises questions about the long-term viability of music NFTs.
While the NUU$HI drop is part of a broader rollout of music releases on Sonova, Sony has not yet confirmed whether Soneium will integrate with its traditional music business. Still, the company’s commitment to fair distribution models and creator empowerment suggests a long-term vision for blockchain in the entertainment industry.
HODL Team
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