Global football icon Cristiano Ronaldo finds himself entangled in a legal web over his association with Binance, the world’s largest cryptocurrency exchange. Allegations suggest that his promotional endeavors with the troubled platform have led to financial woes for some, starring a lawsuit that leaves all the football fans crying out loud.

Read More: What’s Happening Next for CZ and the Crypto?


The Lawsuit

In a recent filing at a United States district court in Florida, Ronaldo faces accusations of actively promoting Binance. The complainants argue that losses incurred were a direct result of Ronaldo’s endorsement, contending that he played a role in the offer and sale of unregistered securities in collaboration with Binance. This legal scrimmage unveils a darker side to the celebrated partnership between a football legend and a crypto giant.


The lawsuit referenced guidance from the U.S. Securities and Exchange Commission (SEC), which advises celebrities to disclose payments received for promoting cryptocurrencies. The complaint alleges that Ronaldo failed to adhere to this requirement.

The NFT Assist: A Goal Turned Own Goal?

Binance and Ronaldo’s relationship took a deep dive in 2022 when they inked a multi-year partnership. Ronaldo’s nonfungible tokens (NFTs) became a focal point, with at least three collections intertwined with the crypto exchange. The lawsuit alleges that users, drawn by Ronaldo’s NFTs, inadvertently ventured into investing in unregistered securities through Binance. It poses the question of whether Ronaldo, with his financial acumen, should have been more vigilant.

Ronaldo’s Financial Play

The legal document contends that Ronaldo, with his investment experience and abundant resources, should have been aware of Binance’s dealings with unregistered crypto securities. The lawsuit paints a picture of a footballer leveraging his global influence to lead unwitting fans into the volatile world of cryptocurrency, raising questions about the ethical implications of celebrity endorsements in the crypto sphere.

A Plea Deal

As Ronaldo grapples with legal woes, the former CEO of Binance, Changpeng Zhao, faces his own reckoning. Zhao recently pleaded guilty to charges related to Binance’s failure to maintain an effective anti-money laundering program. The cryptocurrency giant was accused of breaking anti-money laundering and sanctions laws, with implications tied to transactions involving terrorist groups. In a plea deal, Binance agreed to a staggering $4.3 billion settlement.


Adding to the drama, a U.S. federal judge has ruled that Zhao cannot leave the United States for the foreseeable future. This decision requires Zhao to remain in the U.S. until a court in Seattle decides on his sentencing in February. The legal saga surrounding Binance and its key figures paints a vivid picture of the complexities and pitfalls within the crypto realm.

A Red Card for Ronaldo or a Crypto Wake-Up Call?

As Ronaldo faces legal scrutiny for his involvement with Binance, this saga highlights the evolving intersection of sports, celebrity endorsements, and the cryptocurrency landscape.

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It raises pertinent questions about the responsibilities celebrities bear when endorsing financial platforms. The broader implications of this legal showdown may shape the future landscape of crypto partnerships, urging both celebrities and investors to tread carefully in this dynamic arena.

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