Asian fintech giant HashKey Group has entered into a strategic partnership with Catizen, a significant casual crypto game based on Telegram. In fact, this leading digital asset financial services group has made Catizen its first Web3 partner. Together, they're gearing up to create the next generation of GameFi and a global digital entertainment infrastructure.
According to the press release, the licensed exchange HashKey Global will provide Catizen users with "regulatory-compliant and reliable digital asset services."
HashKey's collaboration with the TON Foundation began in April of this year, as the company sought new strategies to develop the ecosystem further. In less than five months, this partnership has significantly impacted the expansion of the TON ecosystem. Catizen has expanded its global user base to more than 29 million, with daily active users (DAU) reaching a peak of 3.5 million.
Read about TON coin and its price predictions
Who are these folks, HashKey and Catizen?
HashKey Group is a leading financial services powerhouse in the digital asset space across Asia, with global operations in regions like Hong Kong, Singapore, Japan, and Bermuda. Since 2018, HashKey Group has been building a global Web3 ecosystem under a strict regulatory framework, including HashKey Exchange, a licensed virtual asset exchange regulated by Hong Kong's SFC.
But that’s not all — HashKey Group boasts a rich blockchain ecosystem, having developed the Ethereum Layer 2 "Ecosystem Chain," known as the HashKey Chain, and they’re gearing up to launch the HashKey HSK platform token. Their mission is to become a key infrastructure developer in Asia’s Web3 digital entertainment ecosystem, enhancing global blockchain networks' security and operational efficiency.
Ben El-Baz, Managing Director of HashKey Global, said:
“Catizen, as a phenomenal GameFi product in 2024, offers avenues for the next generation of GameFi. We’re excited to continue our innovations in the global digital entertainment industry based on our collaboration within the TON ecosystem. Our goal is to deliver compliant digital asset services to more players and, together with Catizen, explore the creation of a new paradigm that unites digital finance and digital entertainment.”
Catizen
Among its peers, Catizen has made a name for itself as the first casual development game in the TON ecosystem to outshine its competitors both in completion and user experience. This achievement is narrowing the gap between everyday gamers and Web 3.0, ultimately speeding up the global adoption of Web 3.0.
Just last month, this “tap-to-earn” game caught the attention of Telegram’s CEO, Pavel Durov, who praised it for raking in up to $16 million in in-app purchases. At that time, Catizen boasted a modest 26 million players. Durov commended the team behind the project for successfully introducing blockchain to millions by using TON-based smart contracts for in-game rewards.
Recent news: TON and Animoca Brands Want to Blow $20M to Win Over 1.6 Billion People
Tim Wong, Chairman of the Catizen Foundation, stated:
“We’re thrilled to partner with HashKey Group, a leader in digital asset financial services. This collaboration marks a significant milestone for Catizen, allowing us to offer enhanced, compliant, and reliable digital asset services to our 20 million-strong global community. Together, we’re poised to revolutionize the Web 3 gaming landscape, leveraging the TON ecosystem to deliver an unparalleled gaming experience and drive global blockchain adoption in digital entertainment.”
The scope of this partnership will also cover gaming experiences in digital finance, a joint HSK airdrop campaign, animal protection, and social responsibility initiatives. These efforts aim further to optimize both sides' product portfolios and service capabilities while continuously expanding the global communities of Catizen and HashKey.
HODL Team
