Zora (ZORA) has surged to a 3-month high of $0.022 on Sunday, July 20, before easing slightly to $0.021. Still, that’s an 80% jump in just 24 hours. Not too shabby, right? At this price, Zora is now nearly 200% above its monthly low.
So, what’s behind this epic rally? Looks like Zora’s integration with Base App, Coinbase’s newly rebranded Layer-2 wallet, is the secret sauce here. The app now lets users tokenize and trade content directly through their social profiles, all thanks to Zora and Farcaster’s infrastructure. This is big because Zora’s tech is powering content tokenization, and their token, ZORA, is key for minting content coins, paying referral fees, and earning rewards.
icymi: @baseapp powered by zora https://t.co/qsU49e6KU5
— $zora (@zora) July 17, 2025
And, it’s not just the tech that’s making waves. Data from Dune shows that daily coin creation via Zora has doubled since the Base App integration. From under 5,000 tokens to over 10,000 minted daily, it’s clear that Zora is gaining traction.
Whale Activity
Meanwhile, whale wallets are getting in on the action, increasing their ZORA holdings by 7.9% in just the past week, bringing their total to 8.08 million tokens.
Public figures aren’t slacking either, with their holdings growing by 55.3%, pushing their collective stash to over 1 million tokens. It’s safe to say that Zora is catching the eye of some serious investors.
ZORA’s supply on exchanges has dropped by 3.4% in the past week, now sitting at 4.61 billion tokens, down from 6.05 billion in April. This drop in exchange supply signals that there’s less selling pressure, which, in my opinion, sets the stage for more upside potential.
Let’s talk price action. Zora printed a ‘god candle’ yesterday and followed it up with another green candle today. This is the kind of momentum that gets traders excited. The token has busted through a key resistance level at $0.015, a level that had been a stronghold for bears.
What’s more, technical indicators are flashing green. The 20-day simple moving average (SMA) just crossed above the 50-day SMA, forming a golden cross, which is basically a VIP ticket for a trend reversal to the upside. Plus, the MACD and RSI are trending upward, showing growing buying pressure.
If this bullish momentum holds, ZORA could keep pushing toward its all-time high of $0.034. Break that, and we’re in price discovery mode, where things could get wild.
But, hey, no rally is without its bumps. With the RSI creeping into overbought territory, a short-term pullback might be on the cards before the uptrend continues. But if you’re holding ZORA, I’d say keep your seatbelt fastened; this ride might just get even crazier.
Kristian Koch
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