World Liberty Financial (WLFI), a cryptocurrency venture linked to U.S. President Donald Trump, has announced plans to distribute 8.4 million WLFI tokens, valued at roughly $1.2 million, to early participants in its USD1 stablecoin loyalty program.
The airdrop rewards users who joined the USD1 Points Program, launched two months ago to drive adoption of World Liberty’s U.S. dollar–backed stablecoin. Participants earn points by trading USD1 pairs on partner exchanges and maintaining token balances.
The initial WLFI token distribution will take place across six platforms: Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC. Each exchange will determine how rewards are allocated among eligible participants.
Two months ago, World Liberty launched the USD1 Points Program to Select Exchanges.
— WLFI (@worldlibertyfi) October 29, 2025
The Loyalty platform put power in the hands of early users, who helped drive $500m of growth in the last two months through activities such as purchasing and using USD1 on partner exchanges.…
Distribution criteria and eligibility vary by exchange, according to a Wednesday post shared on X (formerly Twitter).
Expanding the rewards program
World Liberty has signaled that the loyalty initiative is only the beginning. Future expansions will incorporate additional trading venues, decentralized finance (DeFi) integrations, and new ways for users to earn and redeem points.
USD1, issued by World Liberty Financial and custodied by BitGo, currently ranks as the sixth-largest stablecoin globally, with a market capitalization of $2.94 billion, according to CoinMarketCap. The token has already attracted institutional attention: earlier this year, Eric Trump revealed that Abu Dhabi investment firm MGX will use USD1 to settle a $2 billion investment in Binance, marking the first institutional investment in the exchange using the stablecoin.
WLFI itself is trading at $0.14, down 0.5% in the past 24 hours. It remains roughly 70% below its all-time high of $0.46 reached in September, reflecting broader volatility in the market for branded tokens.
Trump’s crypto ventures drive substantial profits
The airdrop comes amid a significant surge in the Trump family’s cryptocurrency ventures. Financial Times earlier published their investigation, Trump’s crypto empire has generated over $1 billion in pre-tax profits over the past year, with World Liberty Financial at the core of this growth.
In June, Trump disclosed $57.4 million in income from the firm, while recent token unlocks reportedly increased the family’s stake in WLFI to $5 billion. The Financial Times estimates that WLFI alone has contributed $550 million in earnings this year.
Beyond WLFI, the Trump family has profited from branded memecoins, including Official Trump (TRUMP) and Official Melania Meme (MELANIA), which have collectively generated approximately $427 million. Additionally, the USD1 stablecoin has added $42 million in profit since April.
Context in the crypto market
World Liberty’s airdrop illustrates a broader trend of loyalty and incentive programs used by crypto projects to stimulate adoption and trading activity. By rewarding early users, WLFI seeks to expand its stablecoin ecosystem and cement USD1 as a widely-used settlement token.
At the same time, the market for branded tokens remains highly speculative. WLFI’s steep decline from its September peak underscores the volatility associated with high-profile, celebrity-linked digital assets. Investors are advised to carefully assess risks when participating in such loyalty programs or acquiring branded tokens.
For now, the $1.2 million WLFI airdrop represents both a strategic marketing push and a reward mechanism for early adopters, while highlighting the growing influence of politically-affiliated crypto ventures in the broader digital asset market.
Gunel Ismayilova
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