Hailey Welch—known across the internet as the “Hawk Tuah Girl”—has experienced a year that reads like a wild crypto fable. Welch's journey has been nothing short of chaotic from a viral interview that turned her into an overnight sensation to a disastrous meme coin launch that left investors crying and partners pointing fingers. Now, with whispers of an upcoming documentary, her storied past is set to be immortalized on film. Here’s a chronological look at the saga, served with a generous side of cheeky humor.

Viral Fame: The Birth of the Hawk Tuah Girl - Mid-2024

It all started in mid-2024 when Tennessee native Hailey Welch was asked, “What’s one move in bed that makes a man go crazy every time?” During a street interview, Welch famously answered, “You gotta give ’em that hawk tuah and spit on that thang!” The unexpected quip quickly went viral, racking up over 9 million views on YouTube and cementing her status as an internet sensation. Riding the wave of her newfound fame, Welch launched a podcast—bringing on guests like billionaire Mark Cuban—and dipped into entrepreneurial ventures, setting the stage for her next big move.

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Meme Coin Mayhem: The $HAWK Fiasco - Dec 2024

Not one to rest on her laurels, Welch decided to enter the crypto arena by launching her very own meme coin, HAWK, in early December 2024. The debut was nothing short of a rollercoaster: the token skyrocketed to a market cap of $490 million within minutes, only to crash by over 93% almost instantly. Bubblemaps reported that 285 wallets had snapped up 96% of the token’s supply during its presale and early distribution—and then dumped their tokens without mercy. The fallout was brutal, with investors who lost millions filing lawsuits against the project’s creators, which included the Web3 launchpad overHere, its founder Clinton So, the Tuah the Moon Foundation, and influencer Alex Larson Schultz (aka “Doc Hollywood”). Although Welch’s name wasn’t on the lawsuit, the mess drew harsh criticism and stirred up comparisons with other notorious influencer rug pulls.

OverHere later clarified in an X thread titled “The Truth” (posted December 4, 2024) that while they made no profit, things unraveled when a mysterious figure known as “Doc Hollywood” – supposed to design the project – vanished when the pressure mounted. They pleaded for Welch to step up with “truth, transparency, [and] trust,” but the fallout only furthered the chaos.

The Vanishing Podcast: A Brief Awake Moment, Then Radio Silence - Feb. 7, 2025

After the meme coin implosion, Welch went quiet—logging off and "going to sleep" amid the backlash. Then, unexpectedly, on February 7, 2025, she posted a new episode of her “Talk Tuah” podcast. In this episode, which featured crypto influencer Richard “FaZe Banks” Bengtson alongside industry pals Frank (Rohun Vora) and Threadguy, Welch recounted her misadventures with $HAWK. She explained how the deployer ended up holding 80% of the token’s supply, causing a near-instant collapse. “I’m still a little shook up about it,” she admitted at the beginning.

But the plot thickened—just as swiftly as it appeared, the podcast episode was deleted from her YouTube channel. Despite measures to prevent leaks (with FaZe Banks insisting on “heavy stipulations” to avoid market manipulation), the episode leaked on social media. Banks lamented on X (formerly Twitter), “Now today, the episode ‘randomly’ gets leaked. The price of HAWK is pumping and they completely fucking fumbled the bag, yet again. What a fucking mess. Poor girl, it’s a wonder how she found herself in this position in the first place.” By the time CoinMarketCap data was reported, the HAWK token had doubled its price on Thursday afternoon but later settled up just 9% for a current value of $0.00078.

The Slumber Continues & A Documentary Emerges - Mar. 25, 2025

After the podcast chaos, Welch vanished entirely from her usual channels on X, Instagram, and TikTok. It’s been nearly two weeks since she told an irate X Spaces audience that she was “logging off” and would “see you guys tomorrow.” Amidst this enforced silence, her collaborators and launch partners began pointing fingers at each other over the debacle.

Then, on March 25, hope—or perhaps an ironic twist of fate—arrived. A production company, Bungalow Media + Entertainment, announced through Deadline that a new documentary will profile Welch’s tumultuous journey, capturing everything from her meteoric rise and podcast escapades to the plague of her meme coin fiasco. In a cheeky comeback, Welch also returned to Instagram on the same day. In a video that took jabs at wild internet rumors speculating she was dead, pregnant, or arrested, she reaffirmed her profile as “an influence for good,” directing fans to the Deadline article about her upcoming documentary.

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