A viral morning routine video, featuring ice water facials and a strict self-care regimen, has sparked a full-blown meme coin revival on the Solana blockchain. The token, aptly named Morning Routine (ROUTINE), launched on Pump.fun and rocketed to a market cap of $19 million over a matter of days—proving once again that in the crypto world, even your wake-up habits can turn into serious profit.
It all started when fitness influencer Ashton Hall first posted a video on TikTok in early February. In the video, Hall wakes up at precisely 3:52 AM, cracks open a bottle of Saratoga Spring Water, scribbles a few lines in his diary, and even watches videos about God. The comedy gold, however, is in his repeated dunking of his head in a bowl of ice water—twice—and his unconventional decision to wipe a banana peel over his face before heading to the gym. Later, he dons a suit for remote work, giving viewers a mix of hilarity and bizarre inspiration. The video was eventually reuploaded to X (formerly Twitter) by user TipsForMen, and it quickly became the most viewed post on the platform since viewership metrics went public in 2022, raking in over 667 million views in just four days. To put this into perspective, even posts by Greta Thunberg and Elon Musk haven’t quite matched up to this viral sensation.
yes, please do enlighten me. email me at [email protected] https://t.co/V8geeVvEvg
— Greta Thunberg (@GretaThunberg) December 28, 2022
— Elon Musk (@elonmusk) July 13, 2024
The meme coin inspired by Hall’s morning antics, Morning Routine (ROUTINE), officially launched on Pump.fun on Friday, March 21. Within just two days, it surged to a market cap of $19 million. However, ROUTINE’s journey has been as volatile as its namesake’s ice water facials.
@ashtonhallofficial Day 191 of the morning routine that changed my life 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity go to sleep early. 4:00am - 8:00am no one’s calling or distracting your productivity.. they are sleep. 8:00pm - 12:00am is the opposite. Just try 30 days.. send this to your partners. It’s time to do better.
♬ original sound - Worthy Supps
After hitting its zenith, the token retraced a steep 57%, dropping its market cap to $8 million. But in a classic crypto comeback, ROUTINE then surged an astonishing 87.8% to reach a market cap of $15 million by Sunday, according to DEX Screener.
Adding even more flavour to this meme coin revival, a beta version of ROUTINE, called Saratoga Spring Water (SARATOGA), was introduced as a nod to the bottled water Hyper-fan Ashton Hall couldn’t get enough of in the viral clip. SARATOGA had already climbed to a market cap of $3 million by Monday morning, further fueling the meme coin frenzy across Solana’s ecosystem.
The resurgence of ROUTINE and its sibling token SARATOGA has breathed new life into an area of the crypto space that had been marred by months of negative price action. Traders, now seemingly entering a second phase of meme coin mania reminiscent of last year’s craziness, are betting big on the trend. More than 100 savvy traders have pocketed profits exceeding $10,000 on ROUTINE alone, according to DEX Screener. The move is not just about quick gains; there’s a perceived revival of the meme coin trenches with promises of even more volatility—and potential rewards—on the horizon.
The renewed hype isn’t isolated to ROUTINE and SARATOGA. Over the past week, other meme tokens have started showing signs of life. Major tokens like Fartcoin (FARTCOIN), SPX6900 (SPX), and Bonk (BONK) have recovered by 80%, 68%, and 23% respectively, with the category climbing 6.6% on the day, as reported by CoinGecko. Of course, not every coin is partying on; base chain meme Toshi (TOSHI) dropped 17.7% over the week, alongside artist-led Fwog (FWOG) and wholesome meme Unicorn Fart Dust (UFD) which fell 6% and 15% respectively.
This revitalization of meme coins has been spurred by the creative energy on platforms like Pump.fun—where creativity meets crypto commerce—and even Pump.Science, a decentralized science protocol that has ignited discussions about leveraging meme coins for more meaningful pursuits like scientific research and human life extension. It seems that even amidst the wild volatility, some visionaries are looking beyond the hype to a future where meme coins might fund groundbreaking research.
As the meme coin trenches heat up again, one thing is clear: in the world of crypto—and especially on Solana—a killer morning routine isn’t just good for your health; it might also be your ticket to crypto stardom. So, whether you’re an early degenerate looking to cash in or simply enjoy the spectacle of absurd crypto trends, keep your eyes on ROUTINE. After all, in crypto, sometimes the wackiest ideas turn into the biggest wins.
HODL Team
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