A pair of teenage livestreamers promoting their Solana meme coin BAGWORK went viral over the weekend after playing what they claimed was an unreleased track from rapper Drake during a Pump.fun broadcast.
The streamers, wearing hand‑marked white T‑shirts spelling out “BAGWORK,” broadcast the clip from the backseat of a car while encouraging viewers to buy their token.
One declared, “First time this song is ever played,” followed by the other shouting, “Buy BAGWORK right now,” in an attempt to tie the track’s leak to their token’s value pump.
$bagwork mfers rlly leaked an unreleased @Drake song on Iceman album💀💀 pic.twitter.com/IGjTq5oEX0
— beyefendi (@c3ntilmen) September 14, 2025
Drake reacts on Adin Ross’ stream
The stunt quickly spread across X and TikTok before catching Drake’s attention. According to Rolling Stone, Drake appeared on streamer Adin Ross’ Kick feed to confirm he had no involvement in the release.
“I don’t even know who the fk those kids are,” Drake told Ross live.
Ross initially thought Drake may have orchestrated the leak as a promotional tactic, only for the rapper to grow frustrated: “I just asked you who they are. What the fk?”
The BAGWORK duo later claimed Ross messaged them asking how they obtained the audio, but they refused to answer unless he came on their stream. Ross has not responded publicly.
Token volatility after the stunt
The incident had an immediate impact on the coin. According to Pump.fun’s data:
- Token price surged nearly 3,000% in less than 24 hours.
- Market cap rose from under $5 million to $53.8 million at peak.
- BAGWORK retraced sharply, falling over 80% within two days to ~$0.0095, with a market cap near $10.3 million.
Data also shows the account that launched BAGWORK has deployed a dozen other tokens, with Solana wallet balances of ~$20,100. Creator rewards from BAGWORK trades fell from $83,410 to around $35,300 within 24 hours of Drake’s reaction.
Viral stunts and Pump.fun
The BAGWORK team has made a habit of publicity stunts to attract liquidity. Prior efforts have included:
- Claiming to leak other artists’ tracks, such as Future, Lil Uzi Vert, and Playboi Carti.
- One developer rushing the field during a Los Angeles Dodgers game to promote the token.
- Another being slapped on stream by gym influencer Bradley Martyn after a prank.
Pump.fun, a Solana‑based meme coin launchpad, has recently relaunched its livestreaming feature, enabling creators to tie tokens directly to viral content. While the system lets creators profit from transaction fees without selling their own holdings, the platform has faced controversy over content moderation. It previously shut down livestreaming in 2024 due to abuses but reinstated the feature in early 2025.
Meme coins as “creator capital markets”
The stunt underscores how meme coins and livestreaming are converging into what analysts call creator capital markets, where content virality drives token speculation. Comparable antics have included prank‑themed tokens tied to public stunts, with Pump.fun reporting more than $20 million of creator rewards claimed in recent weeks.
As Rolling Stone noted, even an artist as mainstream as Drake is not immune to being pulled into the viral logic of meme‑driven tokens.
Neither Drake’s representatives, nor those for Pump.fun or BAGWORK’s creators, have commented publicly beyond Drake’s own live reaction.
Oleksii Shumak
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