Before Trump was back in the White House, Seychelles-based crypto giant OKX was already cooking up plans to storm the U.S. market. Their secret weapon? Roshan Robert, a man with the perfect résumé to navigate the wild world of crypto regulations.
Why Robert? He’s got street cred. Back in the day, he was a Barclays exec during the Dodd-Frank shuffle post-financial crisis and later co-founded Hidden Road, serving as chief commercial and operating officer. Basically, he knows how to steer a ship whether the waters are calm or choppy.
Robert said that launching OKX in the U.S. felt like coming home, and the foundation of their U.S. push mirrors the playbook he’s been mastering for years.
Though Robert joined OKX last year, the exchange only went public with its US ambitions last month, right after settling a $500 million lawsuit with the Department of Justice for allegedly serving U.S. customers sans license. Talk about timing!
Growing Fast and Playing It Safe
Fast forward to now, and OKX US is no small fish. They’ve grown to 500 employees spread across New York, San Francisco, and a headquarters in San Jose.
Robert’s take? The U.S. crypto scene isn’t impossible anymore. It’s an “untapped opportunity” if you play it smart. OKX now sits pretty as the world’s second-most active exchange by trading volume, just behind Binance. Not bad for a “new kid” on the block.
Compliance Is King in Uncle Sam’s Backyard
OKX is playing the long game, putting compliance front and center. They’ve snagged licenses in about 47 states plus territories like Washington D.C. and Puerto Rico. Their plan? Start small with centralized spot trading and a slick “full feature” Web3 wallet.
But don’t be fooled by the slow start, OKX’s big vision is a category-defining super app, slowly rolling out payments, complex derivatives, and a real-world assets game strong enough to satisfy both institutional whales and everyday retail traders.
OKxPay and Global Moves to Watch
One highlight? OKxPay, their key product, aims to shake up how crypto meets real-world spending. Plus, OKX has global partnerships in the pipeline, hoping to bring that fire to the U.S. soon.
Robert admits the derivatives market is still a few years out, probably two to five, but with this kind of groundwork, OKX is setting itself up for a major play in America’s crypto future.
HODL Team
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