Bitwise executives are warning that the emerging class of digital asset treasury (DAT) companies is heading toward a period of structural repricing. Both Matt Hougan, Bitwise chief investment officer, and Hunter Horsley, the firm’s CEO, said in separate posts that most DATs are unlikely to sustain premiums above their underlying crypto holdings due to fundamental constraints.

According to Hougan, who shared a detailed thread on X, the market has seen “a lot of bad analysis” on how DATs should be valued relative to their holdings, or their so‑called mNAV. He argued that understanding whether a DAT should trade at, above, or below this metric requires treating the firm as if it had a fixed lifespan.

“The first thing to do when evaluating a DAT is ask yourself: If this company had a fixed lifespan, what would it be worth?” he wrote. Hougan explained that in an immediate liquidation scenario, a bitcoin DAT would trade exactly at the value of its bitcoin, with no discount. But extending that horizon introduces friction.

Illiquidity, expenses, and risk create consistent discounts

Hougan identified three main factors that push DAT prices below their asset value — illiquidity, expenses, and risk.

“You wouldn't pay full price today for bitcoin you'd receive in a year,” he said, illustrating how waiting time reduces value. The second drag comes from operational costs: “Every dollar spent on operating expenses or executive compensation comes out of your pocket.” Finally, he warned about execution risk, noting that “there is always a risk that a company will slip up in some way.”

Together, these elements create a persistent discount in the market. “Most DATs will trade at a discount, and only a few exceptional firms will trade at a premium,” Hougan concluded.

Few mechanisms exist to earn a premium

On the upside, Hougan described limited ways DATs can increase their crypto‑per‑share ratio, and thus justify a premium. These include issuing debt to buy crypto when asset prices are low, lending crypto to generate interest, using derivatives like covered calls to earn yield, or acquiring digital assets or other DATs at a discount.

He cautioned that success depends on scale.

“Larger DATs will have an easier time issuing debt than smaller DATs; they will have more crypto to loan; they will have access to a more liquid options market; they will have better access to M&A and other discount deals,” he noted, predicting greater performance differentiation ahead.

CEO Hunter Horsley echoes structural limits

Horsley echoed Hougan’s comments, writing on X that the vast majority of digital asset financial companies “will likely trade at a discount going forward due to structural limitations, with only a select few capable of achieving a premium valuation.” He said liquidity constraints, operational expenses, and inherent balance‑sheet risks are likely to weigh down valuations for most firms.

“Most DATs will trade below net asset value,” Horsley posted, adding that only the most efficient companies able to consistently increase crypto value per share will outperform.

Sector consolidation and next‑phase evolution

Horsley also sees the DAT industry evolving from simple bitcoin‑holding entities into operating companies, with more active management models. He predicts a wave of acquisitions and integrations as stronger treasuries absorb smaller firms, describing it as a sign of market maturation.

“The sector is still early, and the industry is only beginning to discover what the long‑term structure of digital asset financial companies will look like,” Horsley said.

The remarks come amid mounting pressure on the segment. Industry data from DefiLlama shows DAT inflows have dropped 82% since September 2025, while leading players like Strategy (MSTR) now trade below their net asset value. Bitcoin’s 36% drawdown from its October peak has amplified liquidity stress and repositioning among institutional holders.

Horsley, however, remains cautiously optimistic, saying elite operators will emerge stronger as the market stabilizes. Hougan’s framework suggests that those capable of managing expenses, mitigating risk, and scaling effectively could be the few firms that trade at a premium, while most others settle below the value of their assets in a newly rationalized market structure.

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