Franklin Templeton has officially launched its XRP exchange-traded fund (ETF), the Franklin XRP Trust (ticker: XRPZ), on the NYSE Arca. The move gives U.S. investors regulated access to the XRP token, expanding the firm’s growing lineup of digital asset products.

By rolling out this offering, Franklin Templeton joins other major issuers including Bitwise, Grayscale and Canary Capital, each of which has introduced structured XRP investment products aimed at institutional and retail investors. The launch marks Franklin Templeton’s fourth crypto-themed ETF, following its products tied to Bitcoin, Ether, and a diversified digital asset fund, according to the company.

“XRP plays a foundational role in global settlement infrastructure,” said David Mann, Head of ETF Product and Capital Markets at Franklin Templeton, highlighting the token’s relevance in payments and cross-border settlement systems.

The ETF’s debut follows the resolution of Ripple Labs’ longstanding legal conflict with the U.S. Securities and Exchange Commission (SEC). The SEC had filed a lawsuit against Ripple in late 2020, alleging it had sold XRP as an unregistered security since 2013.

That action led to XRP being delisted from major exchanges and the token losing significant market value. However, Ripple settled the case in August 2025, agreeing to pay a $125 million monetary settlement without admitting wrongdoing, according to court filings.

The end of the case was seen by analysts as a key turning point for the XRP ecosystem and for regulatory clarity around digital assets in the United States. It has also paved the way for new crypto investment vehicles such as spot XRP ETFs, which require SEC approval to trade on regulated exchanges.

Institutional access through a regulated product

Roger Bayston, Head of Digital Assets at Franklin Templeton, said in a company statement that the new fund delivers “regulated custody, daily transparency and liquidity without the operational complexity of holding the token directly.”

He added,

“Within a diversified digital portfolio, we view XRP as a foundational building block.”

The ETF enables both institutional and retail investors to gain XRP exposure through traditional brokerage accounts, under SEC oversight.

Franklin Templeton’s XRP ETF launched the same day as Grayscale’s XRP ETF, while Bitwise introduced its version of the product last week, attracting around $118 million in inflows, according to Bitwise CEO Hunter Horsley.

XRP price and trading volume rise on launch

Following the ETF launch announcements, XRP’s market momentum improved noticeably. The token rose 8.2% in the last 24 hours, trading around $2.24 and reclaiming the upper end of its recent range, according to TradingView data. While still down roughly 34% over the past month, XRP remains 38% below its July all-time high of $3.65.

CoinMarketCap shows a significant increase in trading activity, with 24-hour trading volume surging by 54.6% to reach $6.24 billion. In the derivatives market, futures volume saw a rise of 48.5%, totaling $10.21 billion, while open interest grew by 14.5% to $4.13 billion, suggesting that traders are expanding their long positions instead of cutting back on their exposure.

Technical indicators suggest early signs of a potential bullish reversal, as the token rebounded from key support levels near $2. If buyers can maintain the $2 floor, XRP might challenge resistance levels around $2.40–$2.50, where mid-range moving averages converge.

A growing ecosystem of XRP investment products

Franklin Templeton’s entry into the XRP ETF market highlights how traditional financial institutions continue to expand their crypto offerings. The past two weeks alone have seen seven XRP ETFs go live in the U.S. between November 13 and November 25, representing one of the fastest ETF rollout periods for a non-Bitcoin, non-Ether asset.

With major players such as Franklin Templeton, Bitwise and Grayscale involved, analysts say this momentum could enhance XRP’s long-term liquidity and bring broader institutional participation into the ecosystem.

As regulatory clarity strengthens and established firms seek to offer blockchain-based investment access, Franklin Templeton’s XRP Trust positions itself at the center of a new era for regulated digital asset exposure in the United States.

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