Social gaming operator MyPrize has announced a partnership with Crypto.com | Derivatives North America (CDNA), a CFTC-registered exchange and clearinghouse, to launch MyPrize Markets, a new platform that merges social gaming, live streaming, and prediction markets into a single experience.

The collaboration marks the first time a sweepstakes casino has entered the prediction market segment, offering users access to event-based trading through a free-to-play environment. MyPrize will leverage Crypto.com’s enterprise-grade infrastructure to deliver what it describes as an engaging and intuitive market experience to its more than 1 million global users.

“We are excited to partner with Crypto.com to launch all new prediction market products like sports, events, crypto, and more to our million+ users in the US and abroad,” said Zach Bruch, Founder and CEO of MyPrize. “Together we will lean in and deliver fun and engaging experiences for our players and bring major enhancements to the social, livestreaming content, and community engagement that the MyPrize platform fosters.”

Expanding Crypto.com’s footprint in regulated prediction markets

For Crypto.com, the venture builds on its growing footprint in the prediction market ecosystem. The company’s CFTC-registered affiliate, CDNA, will provide the regulatory framework and trading infrastructure that underpins MyPrize Markets.

“We are seeing a massive change in how financial markets are converging with other products. We have been at the forefront of the convergence of crypto with TradFi. Now, we are at the forefront of a similar convergence with live social platforms and financial markets with our partner, MyPrize,” said Travis McGhee, Managing Director, Global Head of Capital Markets at Crypto.com.

Through this partnership, MyPrize becomes Crypto.com’s first social gaming partner, a move that the companies claim will “level-up prediction markets for the first time.”

The rise of prediction markets and the social gaming crossover

Prediction markets have evolved from niche academic tools into mainstream financial instruments, used to gauge sentiment across sports, politics, and crypto markets. MyPrize Markets intends to extend that accessibility by combining the appeal of livestreaming and social gaming with the thrill of real-time speculation.

Traditionally, prediction markets have been designed for traders and speculators. MyPrize’s approach focuses on usability and entertainment, making the experience more accessible to casual users. The integration allows users to engage with event-based contracts and shared conversations in real time, similar to traditional streaming and gaming interactions.

This approach fits into a growing trend of convergence between gaming and trading products, as seen in recent partnerships between Kalshi and Robinhood, and FanDuel and CME Group, which have both launched event-based financial products.

MyPrize’s rapid growth and regulatory tightrope

The partnership arrives during a period of rapid expansion for MyPrize. Launched in 2024, the company closed a $21 million funding round in mid-2025 that valued it at $250 million, and it projects revenue of over $100 million by the end of the year. MyPrize claims a $1.2 billion gross merchandise value run rate, calling itself the fastest-growing social gaming business in the U.S.

The company operates under the dual-currency sweepstakes model, which allows players to use free coins or redeemable tokens while maintaining compliance with state sweepstakes laws. However, the model sits in a gray regulatory area, several states have banned sweepstakes casinos, including California, Connecticut, New Jersey, and Montana.

Prediction markets carry similar uncertainty. While CDNA operates under federal oversight from the Commodity Futures Trading Commission (CFTC), state regulators have taken a stricter stance, warning that event-based contracts can resemble unlicensed betting.

By pairing its sweepstakes model with a federally licensed exchange, MyPrize hopes to create a hybrid product that can operate in multiple jurisdictions. This structure could either offer a compliant route forward for similar operators or spark additional scrutiny at the state level.

What MyPrize Markets could mean for the future of interactive gaming

The launch of MyPrize Markets positions MyPrize at the intersection of gaming, trading, and social entertainment. If successful, the model could pave the way for other gaming companies to integrate federally approved prediction markets into their offerings.

At the same time, it may trigger tighter enforcement from state regulators eager to clarify where entertainment ends and speculation begins.

Crypto.com’s extensive partnerships, including with Formula 1, UFC, and the UEFA Champions League, and its strong regulatory foundation lend credibility to the venture. MyPrize, meanwhile, maintains control over user experience and design, ensuring it retains the social and interactive focus that has driven its popularity.

With MyPrize Markets, users will soon be able to access sports, politics, cryptocurrency, and other event-based markets through both MyPrize.us and MyPrize.com. Whether this innovation becomes a regulatory flashpoint or a transformative breakthrough in digital entertainment, it signals a development in the fusion of gaming and financial prediction.

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