World Liberty Financial, a crypto project (oh, and it’s linked to none other than U.S. President Donald Trump's family), just decided to throw millions at Ethereum like it’s the next big thing. On Tuesday, they went on a shopping spree, grabbing a whopping 3,473 ETH for an average price of $3,743 per coin. What did they do next? Oh, just staked the whole lot on Aave. You know, no big deal.

Now, let’s break this down. World Liberty isn’t just dabbling in crypto; they currently own 73,616 ETH, which is worth $275.9 million at the current market price. They’re sitting pretty, and it’s not hard to see why. Institutional demand for Ethereum has been skyrocketing, and this move is just another sign that the big players are waking up to what ETH has to offer.
Trump's World Liberty(@worldlibertyfi) just spent 13M $USDC to buy 3,473 $ETH at $3,743 again!
— Lookonchain (@lookonchain) July 23, 2025
World Liberty has bought a total of 73,616 $ETH($275M) at an average price of $3,272, with an unrealized profit of $33M+.https://t.co/0qWkRUhTQb pic.twitter.com/WG1zpl3PJC
A Big Bet Amid Institutional Surge
But here’s the kicker: While Ethereum’s been on the rise, 20% in just the past week, and a massive 67.1% over the past 30 days, World Liberty is getting in on the action at a crucial time. Ethereum exchange-traded funds (ETFs) recorded a stunning $533.8 million in net inflows on Tuesday, while Bitcoin ETFs saw a net outflow of $68 million. Sounds like everyone’s ditching Bitcoin and running toward ETH, right?
🦅 Spot ETF Flow: Around 574 $BTC were sold, 145,136 $ETH were bought and 63,240 $SOL were bought on July 22nd.
— HodlFM Team (@Hodl_fm) July 23, 2025
🟥-574 $BTC (-$68M)
🔥+145,136 $ETH (+$533.8M)
🔥+63,240 $SOL (+$12.6M)
🔹Coinbase US appstore rank: 141
-23 from yesterday pic.twitter.com/jmQ0a8a7uG
Ether’s price might have been flat in the past 24 hours at $3,729, but it’s clear this isn’t just about short-term gains. This is a long-term strategy, and World Liberty seems to be betting on the future of Ethereum.
And if you thought that was the end of the story, think again. World Liberty is also prepping for the big WLFI token unlock. Apparently, they’ve got a master plan for the next couple of months, targeting “6 to 8 weeks for the full awakening.” Oh, and they’ve got “strategic alignments” in the works, including alliances, grand stages, and smart unlocks. So, yeah, they're not just throwing money at crypto; they’re planning a grand entrance into the market.
Let’s just hope their strategy works out. But, with Ethereum’s momentum, they might just be onto something huge.

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