The entertainment and gaming firm leverages ETH for onchain yield, aligning its strategy with broader market adoption of digital assets.
GameSquare Holdings, Inc. (NASDAQ: GAME) is disclosing a corporate treasury of more than $69 million in ETH. The company reported its first month of results from a new Ethereum-focused treasury program. The alignment with Ethereum is more than financial.
Monthly ETH Performance and NFT Yield Integration
GameSquare’s business spans gaming, media, and entertainment industries that increasingly intersect with blockchain through digital collectibles, in-game economies, and fan engagement platforms. The firm’s NFT yield program, managed in partnership with 1OF1 AG, is expected to further enhance returns and support innovation at the intersection of media and Web3.
GameSquare announced the figures on September 1, 2025, marking one month since it formally adopted Ethereum as a core treasury asset on August 1. The company’s holdings grew from 14,227.55 ETH on July 31 to 15,731.07 ETH by August 31. The increase translated into a monthly yield of 101 ETH and an annualized return of 7.84% a performance that places the company squarely within the growing class of corporates turning to blockchain-based yield strategies.
By layering NFT-based yields on top of its Ethereum holdings, the company is positioning itself as a participant in the broader shift toward onchain financial products.
Regulatory Developments Supporting Institutional Crypto Adoption
The disclosure comes as Ethereum and stablecoins gain unprecedented traction across U.S. financial markets. Federal Reserve Governor Christopher Waller, now seen as a frontrunner for the next Fed Chair, has emerged as a vocal supporter of Ethereum and stablecoins. His recent remarks framed digital assets as a foundation for the future payments ecosystem. Clearer rules have played a decisive role. The GENIUS Act, which introduced 1:1 reserve requirements for stablecoins, and the CLARITY Act, which established a digital commodity framework, have collectively opened the door to institutional inflows. By the third quarter of 2025, the two laws had contributed to $27.6 billion in Ethereum ETF inflows and $10.1 billion in corporate staking commitments. This environment has made it easier for companies like GameSquare to enter the market with confidence and accountability.
With its first-month results in hand, the company now stands as an early example of how media and entertainment firms can use digital assets to diversify revenues, strengthen balance sheets, and explore new partnerships in the Web3 economy.
Alex Shepel
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