MetaMask, the popular Web3 wallet owned by ConsenSys, has confirmed it will launch one of the largest on‑chain rewards initiatives in the sector, distributing more than $30 million worth of LINEA tokens during the program’s first season.
The campaign, branded MetaMask Rewards: Season 1, will go live in the next few weeks and aims to recognize long‑time wallet users and stimulate activity within the Linea network, according to the wallet team’s announcement on X.
gm foxes 🦊
— MetaMask.eth 🦊 (@MetaMask) October 4, 2025
Yes, a rewards program is on the way. 👀
Any of the details you've previously seen/heard are not indicative of what is to actually launch. Let's talk a little bit about what the actual MetaMask Rewards program WILL be.
This program will yield referral rewards, mUSD…
A rewards program, not “farming”
MetaMask described the rollout as “one of the largest on‑chain rewards programs ever built,” distancing itself from typical yield‑farming campaigns. The wallet said participants will be able to earn rewards through several channels, including:
- referral bonuses
- mUSD stablecoin incentives
- exclusive partner rewards
- limited access to future token opportunities
Long‑term users are set to receive additional benefits based on historical wallet usage and ETH gas‑spending patterns. Early data shared by community trackers suggests that users could earn varying point allocations for past and new trading activity, although MetaMask has not confirmed the exact formula.
The company’s message to veteran holders was unequivocal: “To the OGs… we see you.”
Partnership with Linea and hints of a MetaMask token
Season 1 rewards will come in LINEA tokens, linked to ConsenSys’s own layer‑two network built to scale Ethereum through lower‑cost transactions and faster execution.
ConsenSys founder Joseph Lubin said in September that a MetaMask token (MASK) is still on the horizon and that the forthcoming incentives are designed to expand the wallet’s ecosystem and test distribution mechanics ahead of a potential token‑generation event (TGE).
“Those leaked reward concepts were early prototypes—but the vision behind them is very real. It’s all about building a token economy,” Lubin wrote on X.
What’s happening on Linea
Activity on Linea has softened since a post‑airdrop surge in early September. Current analytics show around 26,000 daily active wallets, down sharply from a peak of 350,000, with about 134,000 daily transactions.
Despite fewer addresses, the network retains roughly $2.3 billion in total value locked, holding $233 million in stablecoins and generating about $331,000 in app revenue as of October. Analysts expect MetaMask’s point campaign to help rebuild engagement across Linea’s decentralized‑app ecosystem.
Community concerns and expectations
Although details on registration and KYC remain undisclosed, users are debating whether the extensive gas fees historically associated with MetaMask swaps will skew rewards toward high‑spending traders. Other community members have urged the platform to prioritize early adopters regardless of recent activity.
The LINEA token is currently trading near $0.027, with price volatility persisting following its own airdrop event last month.
If executed successfully, MetaMask Rewards could become the model for long‑term loyalty systems in decentralized wallets, bridging token incentives, user retention, and on‑chain participation before the official debut of the MASK token.
Matvii Diadkov
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