World Liberty Financial has rolled out World Liberty Markets, its first decentralized finance web application, marking a new phase in the project’s on-chain financial strategy. The platform introduces lending and borrowing services built on top of Dolomite’s liquidity infrastructure and places USD1, the project’s dollar-pegged stablecoin, at the center of its design.
The launch was announced on Jan. 12 through a series of posts from WLFI’s official account and Business Wire. World Liberty Markets is now live as a web application and offers users the ability to supply supported digital assets to earn yield or borrow against their portfolios.
A Dolomite-powered lending layer
World Liberty Markets relies on Dolomite’s existing money market system rather than a proprietary lending protocol. According to WLFI, this approach allows fast execution and flexible liquidity across multiple asset pairs without the delays that often accompany new protocol deployments.
At launch, supported assets include USD1, WLFI, ether (ETH), Coinbase wrapped bitcoin (cbBTC), USDC, and USDT. Users can supply these assets to earn yield or use them as collateral to unlock borrowing opportunities.
World Liberty Financial described the platform as a tailored front-end layer built specifically for WLFI users and products. In its announcement, the project said the goal was to make lending tools "simple, accessible, and useful on day one," according to its Jan. 12 statement shared on X.
World Liberty Markets is now live, built to give users access to transparent, high-performance liquidity markets provided by @dolomite_io. You can earn on supplied assets or borrow against your portfolio with fast, flexible liquidity. WLFI Markets is designed to make these tools…
— WLFI (@worldlibertyfi) January 12, 2026
USD1 positioned as a core asset
USD1 plays a central role inside World Liberty Markets. The stablecoin can be supplied to earn yield or used as collateral across the platform. WLFI has framed this design as a way to keep USD1 "productive" throughout the broader ecosystem.
The stablecoin recently surpassed $3.4 billion in circulating supply, according to CoinMarketCap data. Business Wire also reported that USD1 eclipsed $3 billion in circulation and recorded growing trading volume across major exchanges.
"A year ago, we set out to build a stablecoin that could compete with the biggest names in crypto, and USD1 has exceeded every expectation," said World Liberty co-founder and COO Zak Folkman. "Now we’re giving USD1 users access to even more ways to put their stablecoins to work. World Liberty Markets is a major step forward, and it's just the first of many products we're planning to roll out over the next 18 months."
Early market conditions show thin liquidity
The lending markets opened with relatively limited depth, which is typical for newly launched DeFi platforms. Borrowing rates for USD1 were around 0.83%, while lending rates hovered near 0.08%. These figures reflect early-stage conditions and may change as liquidity increases.
Market reaction extended beyond WLFI itself. Dolomite’s native DOLO token rose by 57% following the announcement, while WLFI recorded a 4.8% increase in the two hours after launch, according to TradingView data.
Last year, World Liberty Financial raised $590 million by selling WLFI tokens. This made it one of the ten biggest crypto token sales ever.
Governance and user participation
Governance features form another significant component of World Liberty Markets. WLFI token holders will have the ability to propose and vote on new collateral assets, incentive structures, and market parameters as the platform develops.
In its launch thread, WLFI stated that user influence will grow alongside the platform.
"Users will influence what comes next," the project said, adding that governance participation will expand as the ecosystem matures.
USD1 Points Program goes live
Alongside the launch, World Liberty Markets activated a USD1 Points Program. Users who supply USD1 may earn reward points based on terms set by launch partners. WLFI noted that eligibility criteria may change and participation carries risk, with full details available in the project’s terms.
The program reflects a broader incentive strategy that places USD1 at the center of WLFI’s long-term roadmap.
Expansion toward tokenized real-world assets
World Liberty Financial has positioned World Liberty Markets as a foundation for future services rather than a standalone product. The platform is designed to support both third-party and WLFI-issued tokenized real-world assets as they launch.
WLFI has also outlined plans for deeper integration across its ecosystem, including a future mobile app, improved on- and off-ramps, and card-based spending tied to USD1 balances.
Beyond product development, the company has taken steps toward regulatory alignment. World Liberty Financial recently applied for a national trust bank charter through WLTC Holdings LLC, a move that would place USD1 issuance and custody under federal supervision. The decision has drawn attention due to WLFI’s political ties and its ambitions within regulated financial markets.
Tanya Petrusenko
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