World Liberty Financial (WLFI), the crypto project tied to the Trump family, has confirmed plans to launch a debit card and retail payments app, alongside a new partnership with South Korea’s exchange Bithumb. The announcements arrive as WLFI’s token trades under pressure in volatile crypto markets.

WLFI debit card and retail app on the way

Speaking at the Impact conference during Korea Blockchain Week 2025 on September 23 in Seoul, WLFI co‑founder Zak Folkman said the company will soon launch a debit card integrated with Apple Pay, enabling users to connect WLFI’s USD1 stablecoin directly to everyday transactions.

Folkman also described the forthcoming retail payments application as “Venmo meets Robinhood” , blending peer‑to‑peer payments with lightweight trading features aimed at mainstream adoption.

He emphasized that WLFI will remain chain‑agnostic, ruling out the introduction of a proprietary blockchain.

“We will never put out a World Liberty Financial chain… Our job is not to roll out chains or exchanges but to be completely agnostic when it comes to chains, technology, and distribution platforms,” Folkman said.

The announcement follows WLFI’s decision earlier this month to mint an additional 100 million USD1 tokens on Solana, continuing a multi‑chain strategy. WLFI said USD1 has reached a market valuation of $3 billion within months of launch, describing it as one of the fastest‑growing stablecoins in the United States.

Earlier in September, governance holders also voted overwhelmingly, more than 99% in favor, for a buyback‑and‑burn program intended to reduce token supply and provide a backstop against market downturns.

WLFI Operating Officer @zakfolkman delivering the keynote presentation at Eastpoint Seoul
WLFI Operating Officer Zak Folkman delivering the keynote presentation at Eastpoint Seoul. Source: WLFI

Strategic partnership with Bithumb

WLFI also confirmed that it has signed a memorandum of understanding with Bithumb, South Korea’s second‑largest cryptocurrency exchange, to collaborate on business development.

Bithumb CEO Lee Jae‑won called the agreement “an important milestone” for enhancing the exchange’s competitiveness. The deal was finalized after a meeting between Lee and Eric Trump, WLFI co‑founder, during the Bitcoin Asia 2025 event in Hong Kong.

Korea is one of the world’s largest cryptocurrency markets, with a capitalization surpassing $72 billion in 2025. WLFI has already listed its USD1 stablecoin on Bithumb and Upbit, solidifying its footprint in the region.

Beyond South Korea, WLFI announced a partnership in May with Chainlink, aimed at making USD1 accessible across multiple blockchains. “This isn’t a sprint, it’s a marathon,” Folkman said of the project’s ongoing strategy.

WLFI token under pressure

Despite product rollouts and partnerships, WLFI’s native token has struggled in recent weeks.

  • Since launch on September 1, 2025, the token has fallen about 35–37%.
  • It lost over 10% in a single day recently, hovering near the $0.20 level, according to multiple market trackers.
  • Short‑term resistance appears around $0.22, with supports at $0.20, $0.19, and $0.18.

Technical signals show a boom‑and‑bust cycle: WLFI briefly spiked above $0.25 in early September, but quickly retreated. Traders now view $0.20 as a key psychological floor, with deeper downside risk toward $0.18 if selling persists.

Folkman acknowledged WLFI’s volatility but stressed confidence in long‑term growth: “It’s a marathon, not a sprint.” Supporters argue that utility products like the debit card and app may help differentiate WLFI from purely speculative tokens.

Outlook

With a debit card and retail app launch in motion, fresh stablecoin expansion on Solana, and a new strategic partnership with Bithumb, WLFI continues to build a multi‑market presence.

But the near‑term challenge remains its sliding token price. Market participants will watch closely whether these planned rollouts and international partnerships can stabilize momentum and reignite demand for WLFI and USD1.

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