Rainbow, an Ethereum‑compatible crypto wallet, said it will launch a native token called RNBW before the end of 2025. The disclosure, made on Rainbow’s official X account on Sept. 22, comes as major wallet providers including MetaMask and Coinbase signal their own token developments.
RNBW token coming in Q4
In an X post on Sept. 23, 2025, Rainbow said it will launch its native RNBW token before the end of the year. The move follows its points program, launched in late 2023, which rewarded users for activity within the wallet. Rainbow suggested that those points will now connect to RNBW’s rollout.
“You’ve been collecting Points for a reason. That reason is called $RNBW. Coming Q4 2025,” the Rainbow team wrote.
The post emphasized that RNBW “doesn’t exist yet”, but that official airdrop details will be shared exclusively through Rainbow’s official accounts @rainbowdotme and @RainbowFND.
🚨 $RNBW doesn't exist yet. This is just an announcement. Official airdrop details will come from @rainbowdotme and @RainbowFND. pic.twitter.com/lzJelmlyBz
— Rainbow (@rainbowdotme) September 22, 2025
Product upgrades and roadmap
Alongside the token announcement, Rainbow outlined on X several new and upcoming upgrades to its wallet application:
- Real-time pricing for all portfolio assets.
- Instant balance updates immediately after transaction confirmation.
- Candlestick charts for live price tracking without third-party apps.
- Integrated dapp browser for seamless EVM app connections.
- Perpetuals trading, described as a “buttery-smooth” experience, powered by Hyperliquid.
- King of the Hill, a new daily token game, was also teased.
Rainbow said these improvements are part of “Phase 3” of its roadmap, which also includes support for multiple chains and integrated DeFi position tracking.
“This is just the beginning of Phase 3. We’ve got a loaded roadmap coming your way,” the team posted.
Competition in the wallet space
The RNBW reveal comes at a competitive moment in the crypto wallet ecosystem. Last week, Consensys CEO Joe Lubin said the MASK token “is coming sooner than you would expect” during an appearance on The Block’s Crypto Beat podcast, confirming MetaMask’s own native token plans.
Meanwhile, Coinbase has also said it is considering a token for its Base network, which could eventually integrate into its newly rebranded Base App.
Rainbow has long positioned itself as a user-friendly alternative to MetaMask, with slick design and social features. In 2022, the company raised a $18 million Series A round led by Seven Seven Six, the venture capital firm founded by Reddit co-founder Alexis Ohanian.
Risks and regulatory considerations
Unlike ETFs, wallet‑linked tokens do not require SEC filings prior to release. This creates regulatory uncertainty, as governments have not clarified how wallet reward tokens should be treated in terms of securities law.
Rainbow has not yet provided tokenomics details, including governance mechanisms, user allocations, or market supply design. Without those details, investors cannot evaluate value or risk, raising the likelihood of airdrop speculation volatility once trading begins.
Outlook
Rainbow describes RNBW as “a big deal,” positioning the token as a cornerstone of its future growth. Yet the ultimate impact will depend on tokenomics design, regulatory clarity, and market reception.
With MetaMask and Coinbase also considering tokens, wallet providers are testing whether token‑driven ecosystems can shift user loyalty in an increasingly crowded DeFi landscape.
Anastasiia G
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