In this episode of the HodlFM podcast, Tanya is joined by Roman Pinsky, a seasoned marketer in both Web2 and Web3, and the current Chief Marketing Officer of Chainers — an ambitious Web3 gaming project combining classic gameplay with player-owned economies.
Roman shares his journey from launching DMarket and running its ICO during the wild 2017 boom, to helping shape the future of blockchain gaming through his role at Chainers. He reflects on the evolution of crypto marketing — from ICO-era media buying and Telegram shillers to today’s more mature, regulated, and data-driven strategies.
You’ll get a behind-the-scenes look at what worked during the ICO craze (and what doesn’t anymore), how the marketing playbook has changed with the rise of DSPs, influencer fatigue, and platform restrictions, and what really drives user growth in today’s Web3 ecosystem.
The conversation also explores:
- What makes Chainers stand out in the crowded GameFi space
- How NFT interoperability can create meaningful in-game economies
- The shift from hype to utility-first NFTs in games and digital art
- Why fun-first gameplay must come before tokenomics in Web3 games
- Roman’s take on the most promising Web3 and Web2 games right now
- Tips for Web3 startups on marketing, community, and B2B partnerships
If you’re building in crypto, curious about the future of NFTs, or just love gaming, this episode is packed with actionable insights and strong opinions.
"Chainers is not just another grind-for-token game. It’s a multi-genre Web3 universe where assets move across gameplay — from farming to racing to alien battles." — Roman Pinsky
Watch now on YouTube
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