In a move that’s got the crypto world buzzing, Binance’s very own Changpeng Zhao—better known as CZ—has reportedly rolled out a “pay-to-reach” initiative, turning his social media clout into cold, hard cash. This bold strategy allows brands and projects to pay for access to CZ’s endorsement power.
The New Frontier of Crypto Endorsements
Rumors first started swirling in early 2025, and now the details are beginning to surface. Crypto projects looking to boost their visibility might soon be shelling out six-figure fees per tweet or retweet from CZ himself. The idea is simple—if you want your project to shine in an industry where influence is everything, you might just have to pay the influencer king. Some reports even suggest that in its pilot phase, this scheme has already generated over $5 million in revenue! Read also how CZ’s Dog’s Name Goes Viral—Now There’s a Broccoli Memecoin Empire.
Why CZ and Why Now?
As Binance continues to lead the charge in the crypto space, CZ’s revamped approach isn’t just about self-promotion—it’s about creating a sustainable revenue model in a highly competitive market. With his massive following and industry-leading insights, CZ has long been the go-to voice for crypto enthusiasts. This "pay-to-reach" initiative not only monetizes that influence but also sets a precedent, prompting other big names in the sector to rethink their own endorsement models.
Critics on social media have been quick to quip we’ve entered “pay-to-play with CZ” territory, while supporters argue that this makes perfect sense in an ecosystem where visibility is literally currency. After all, what better way to cut through the noise than by earning a little while you do it?
https://t.co/TEEwkPQFIa
— CZ 🔶 BNB (@cz_binance) March 27, 2025
18 days ago, I published an article in Binance Square on a Pay to Reach idea. A few days later, a developer messaged me with a working prototype. After some discussions, adjustments, and a security review,
Yesterday, the product was live. I updated my…
Impact on Crypto Marketing
The rollout of this model could significantly shake up crypto marketing strategies. With the crypto influencer market ballooning, brands are always looking for ways to stand out. CZ’s initiative offers a new, transparent way to measure the return on investment for influencer-driven campaigns. This innovative step might encourage a wave of similar measures across the industry as more influencers and companies try to capitalize on their social reach.
Moreover, this isn’t just about tweets—it’s about tapping into a broader, more influential dialogue that can propel a project into the spotlight. With Binance’s ever-growing role in shaping the market, this move could set the stage for a new era of targeted, measurable crypto promotion.
HODL Team
Disclaimer: All materials on this site are for informational purposes only. None of the material should be interpreted as investment advice. Please note that despite the nature of much of the material created and hosted on this website, HODL FM is not a financial reference resource and the opinions of authors and other contributors are their own and should not be taken as financial advice. If you require advice of this sort, HODL FM strongly recommends contacting a qualified industry professional.
