Publicly traded media network Newsmax Inc. (NYSE: NMAX) has announced on their official website that its board of directors approved a strategic initiative to purchase up to $5 million worth of Bitcoin and Trump Coin over the next 12 months, marking a significant move into digital asset investment by a U.S.-listed media company.
According to the company’s statement, the program will be executed in stages depending on market conditions. Newsmax expects to make its first tranche of purchases “in the near future” and to reassess subsequent acquisitions based on operational and strategic needs.
“Bitcoin is fast becoming the gold standard of cryptocurrency, and we believe it would be an important company marker to add this asset to our company reserves,” said Christopher Ruddy, CEO of Newsmax.
“We are also excited to add Trump Coin to our cryptocurrency plan, as we believe the coin's value should track the success of the Trump presidency, which so far has been impressive,” Ruddy added.
The decision positions Newsmax among more than 100 public companies currently holding cryptocurrencies as part of their corporate treasuries. Data from BitcoinTreasuries.net indicates that publicly owned coins now represent over 4.7% of Bitcoin’s total supply, as institutional adoption continues to grow.
Newsmax’s purchase plan also marks a first, it expects to become the first NYSE-listed company to hold Trump Coin on its balance sheet. Trump Coin, a meme coin launched earlier this year by President Donald Trump, has a circulating value exceeding $1.2 billion and a total market capitalization near $6 billion, according to data from Coinbase.
The company confirmed it has established “comprehensive protocols for digital asset custody and management,” partnering with top institutional cryptocurrency service providers to ensure secure storage. This framework aligns Newsmax’s operations with best practices used by major digital asset holders including Strategy and Tesla.
Market response
The announcement initially sent Newsmax shares up 4.1% in after-hours trading, reaching $11.27, even as broader markets remained volatile. During regular trading hours, NMAX had dipped around 4% to $10.83, mirroring overall macro headwinds.
Meanwhile, both Bitcoin and Trump Coin saw mild pullbacks on Thursday, with Bitcoin dropping 5% to $105,209, while Trump Coin fell another 6.1% to $5.70, nearly 92% below its January all-time high of $73.43, according to CoinGecko data.
Strategic and industry context
The move comes as corporate Bitcoin adoption reaches an inflection point in 2025. Institutional holdings of Bitcoin rose 38% quarter-over-quarter, with 172 companies now collectively controlling over 1.02 million BTC, valued at approximately $118 billion by September.
Newsmax’s decision also underscores a deepening intersection between politics and digital assets. This year, President Trump announced the creation of a U.S. Strategic Bitcoin Reserve, aimed at utilizing forfeited government-held Bitcoin to establish a national digital asset stockpile.
Under Trump’s administration, crypto-friendly policy shifts have accelerated innovation in the U.S. blockchain industry. Analysts suggest that Newsmax’s treasury allocation could bolster its brand alignment with the administration’s pro-crypto agenda while offering long-term diversification.
About Newsmax
Newsmax Inc., headquartered in Boca Raton, operates Newsmax TV, one of the nation’s leading cable and satellite news channels. The network reaches over 40 million Americans through television, digital platforms, and social media. Listed on the NYSE since March 2025, Newsmax completed a $300 million Regulation A+ IPO following a landmark private preferred raise earlier that year.
Gunel Ismayilova
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