Japan’s biggest Bitcoin hoarder, Metaplanet, has just gatecrashed the US market—and it’s not here to play small. The Tokyo-based firm announced the launch of Metaplanet Treasury Corp., a brand-new, wholly-owned Florida-based baby that's expected to rake in a juicy $250 million to bulk up its BTC reserves and serve institutional investors with liquidity solutions they didn’t know they needed.

According to a May 1 announcement, the move is more than a casual expansion—it’s Metaplanet’s declaration of war (or at least friendly competition) in the global Bitcoin treasury game.

Florida, Sunshine, and… Bitcoin?

CEO Simon Gerovich says this is a pivotal moment for the company’s evolution into a Bitcoin treasury titan. And why Florida, you ask? Apparently, the Sunshine State is shining bright in the world of Bitcoin innovation. Metaplanet picked it to power 24/7 operations and plug directly into the American financial bloodstream.

A Growing Empire

The US arm follows Metaplanet’s December 2024 listing on the OTCQX Market under ticker MTPLF and adds to its growing empire, which includes operations in the British Virgin Islands. With this new strategic outpost, the company aims to move faster, act bolder, and think bigger.

And just to make sure people are watching, Metaplanet has stacked its Strategic Board of Advisors with some very familiar faces. David Bailey, CEO of Bitcoin Magazine, recently joined the board—and he's in good company. Eric Trump, yes, that Trump, son of the current US president, had already secured his seat.

These aren’t just names on paper—they’re part of a power squad ready to push Bitcoin further into the financial mainstream.

Ready to Take on the Big Dogs

Metaplanet isn’t new to the Bitcoin game. It already holds over 5,000 BTC, making it Asia’s heavyweight champion in corporate Bitcoin holdings. Now, with $250 million on the line, it’s flexing for a bigger fight—especially with Michael Saylor’s Strategy (formerly MicroStrategy) still hogging the crown with 553,000 BTC worth a mind-blowing $52.7 billion.

In short, the Bitcoin treasury space just got a whole lot more interesting. And Metaplanet? It’s just getting warmed up.

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