Metaplanet just can’t stop stacking sats. The Tokyo-based investment firm has gone shopping again, scooping up 2,205 more BTC, because apparently, owning 15,555 BTC is the new personality trait.
*Metaplanet Acquires Additional 2,205 $BTC, Total Holdings Reach 15,555 BTC* pic.twitter.com/VqKGOwCs6N
— Metaplanet Inc. (@Metaplanet_JP) July 7, 2025
The firm dropped a cool $238.7 million on this latest buy, nabbing each bitcoin at an average price of $108,237. (Yes, they paid top dollar and didn’t even flinch.) CEO Simon Gerovich casually confirmed the splurge on X like it was just another Monday morning coffee run—except, you know, with nine-figure receipts.
Metaplanet has acquired 2,205 BTC for ~$238.7 million at ~$108,237 per bitcoin and has achieved BTC Yield of 416.6% YTD 2025. As of 7/7/2025, we hold 15,555 $BTC acquired for ~$1.54 billion at ~$99,307 per bitcoin. $MTPLF pic.twitter.com/ec7l2JWmb2
— Simon Gerovich (@gerovich) July 7, 2025
Fifth-Biggest Whale With a Mega Appetite
At this point, Metaplanet isn’t just dabbling, they’re on a full-blown Bitcoin bender. With 15,555 BTC, they proudly sit in fifth place among publicly listed corporate bitcoin holders, per Bitcointreasuries.net. Leading the charge is, of course, Michael Saylor’s Strategy, flexing with 597,325 BTC. (Yes, almost 600K. No typo.)
But wait, it gets more ambitious. Last month, Metaplanet boldly announced its revised goal: to hold over 210,000 BTC by the end of 2027. That’s more than just optimism; that’s “Saylor-level obsession.”

Profits Rise as the Strategy Pays Off
And guess what? This strategy might just be working. In Q2, the company reported revenue of 1.1 billion yen (roughly $7.6 million), up 42.4% year-over-year. Gerovich is understandably thrilled, calling it proof of their “sustainable, scalable, and operationally efficient business on a Bitcoin standard.” In other words, “We bought a ton of bitcoin and didn’t go broke, quite the opposite.”
Q2 revenue from our Bitcoin Income Generation business rose 42.4% to ¥1.097B. This accelerating growth affirms the strength of our strategy—building a sustainable, scalable, and operationally efficient business on a Bitcoin standard.… pic.twitter.com/RP4mguEzeq
— Simon Gerovich (@gerovich) July 2, 2025
Of course, markets love to keep things spicy. As of 2:10 p.m. in Japan, Metaplanet’s stock slipped 1.8%, because why not mix a little drama into the mix? That said, their stock is still up 13.9% this past month and 339% year-to-date. So yeah, no one's crying over a minor dip.
So here’s the takeaway: Metaplanet is all in on Bitcoin, playing long-term chess while the rest of us are still learning the rules. Is it risky? Sure. But boring? Never.

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