Brazil’s cashback giant Méliuz just took a giant leap into Bitcoin-ville! On May 15, this savvy firm serving over 30 million users announced it’s not just cashing back anymore; it’s now officially a Bitcoin Treasury Company. Yep, they changed their corporate purpose faster than you can say “HODL”, thanks to a big thumbs-up from shareholders at a special meeting.
How much Bitcoin are we talking about? Méliuz snapped up a whopping 274.52 BTC for around $28.4 million, paying an average of $103,604 per coin. That’s on top of their March haul of 45.73 BTC, bringing their total stash to a cool 320.25 BTC, currently worth over $33 million. Not bad for a cashback firm now playing in the crypto big leagues!
Méliuz isn’t just dabbling, they’re going full Bitcoin baller. Their new mission? Maximize the “Bitcoin per share” and turn that cash generation into more shiny BTC over time. No hedging here, just pure BTC accumulation.
Stock Price Soars as Méliuz Joins the Global Bitcoin Treasury Club
Executive chairman Israel Salmen called this a “historic day,” crowning Méliuz the first Bitcoin Treasury Company listed in Brazil. And get this: since their first Bitcoin buy in March, Méliuz’s stock price has skyrocketed more than 117%, making it one of the top performers on the Brasil Bolsa Balcão. Talk about a win-win!
Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.
— Israel Salmen (@IsraelSalmen) May 15, 2025
And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N
Méliuz joins a growing club of companies worldwide swapping cash for Bitcoin on their balance sheets, following in the footsteps of Strategy, Michael Saylor’s trailblazing Bitcoin treasury firm from 2020.
Meanwhile, the Bitcoin fever is catching on elsewhere: Bahrain’s Al Abraaj Group just dipped its toes in with 5 BTC and plans more, while in the U.S., Nakamoto, a Bitcoin-focused holding company, raised $710 million going public as a “Bitcoin conglomerate.” Looks like Bitcoin treasury companies are the new cool kids on the block!
HODL Team
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