KuCoin, a leading global crypto platform, has announced a big step for digital payments in Latin America. Its crypto payment division, KuCoin Pay, has officially integrated with Pix, Brazil’s central-bank-run instant payment system. The move allows millions of users to convert and spend cryptocurrencies at any merchant that accepts Pix QR codes, expanding crypto’s real-world utility and strengthening Brazil’s role as a global leader in digital finance.
This integration introduces seamless crypto-to-fiat conversion within the KuCoin app, enabling users to pay merchants or transfer funds to Brazilian banks instantly in Brazilian reais (BRL). At the same time, it offers multi-functional wallet management to handle both cryptocurrency and fiat currencies, merging two financial worlds into one user experience.
A new bridge between crypto and daily life
According to KuCoin’s release, KuCoin Pay users in Brazil can now directly use digital assets like Bitcoin, Ethereum, USDT, USDC, and KCS to pay for goods and services. This includes online purchases and in-person transactions, simply by scanning a Pix QR code.
“For the first time, KuCoin Pay users in Brazil can directly utilize their digital assets for everyday purchases by simply scanning a Pix QR code at checkout,” the exchange said. “This integration bridges the world of cryptocurrency and the daily financial life of Brazilians, offering a faster, smarter, and more modern payment alternative.”
The integration is a significant step forward in making digital assets part of routine commerce. Brazil has nearly 26 million cryptocurrency users, representing roughly 12% of the population, placing it among the world’s top crypto adopters. By connecting with Pix, which already serves over 175 million users, KuCoin Pay is entering one of the largest digital payment ecosystems globally.
Pix: a national success story in digital payments
Pix, launched in 2020 and developed by the Central Bank of Brazil, is the country’s foundational instant payment network. It facilitates 24/7 real-time transfers between individuals and businesses through simple identifiers such as QR codes, eliminating traditional banking fees.
Its adoption rate has been extraordinary. Pix processes as much as R$2.5 trillion in transactions monthly and is now used by over 70% of Brazil’s population, more than 150 million people, according to KuCoin's announcement. The system has reshaped Brazil's payment industry, lowering reliance on cash, improving operational efficiency, and promoting financial inclusion.
For KuCoin, this integration isn’t just technical, it’s strategic. By connecting its crypto payment infrastructure with a central bank-backed system like Pix, the company gains access to an established, regulation-compliant payment rail that aligns with Brazil’s KYC standards and provides local users with secure, user-friendly crypto utility.
KuCoin Pay on making crypto accessible to everyone
Raymond Ngai, KuCoin Pay Lead, emphasized the company’s vision for democratizing payments through blockchain technology.
“By integrating with Pix, we are unlocking a new economic layer for Brazil's digitally savvy population. This embodies our commitment to enhance crypto accessibility for all, building on our previously announced on-chain payment solutions as a new step forward in making digital assets practical for everyday life,” said Ngai.
The statement captures KuCoin’s long-term strategy to link cryptocurrency’s borderless capabilities with practical, real-world use cases. KuCoin Pay already supports over 50 cryptocurrencies, making it one of the most comprehensive merchant payment tools in the industry.
Brazil’s evolving crypto economy
Brazil has become the focal point for Latin American crypto innovation. A Chainalysis study from October revealed that the country accounted for nearly one-third of all crypto activity in Latin America, processing approximately $318.8 billion in transaction volume between July 2024 and June 2025.
The local financial ecosystem is rapidly evolving. Itaú Asset Management, Brazil’s largest private asset manager with 1 trillion reais in client assets, launched a dedicated crypto division in 2024. Meanwhile, fintechs like Crown introduced a Brazilian real, denominated stablecoin, BRLV, to bridge institutional adoption.
The Central Bank of Brazil has also collaborated on blockchain pilots alongside Chainlink and the Hong Kong Monetary Authority, testing cross-border settlement solutions. These initiatives position Brazil as a proving ground for regulatory innovation and digital payments infrastructure.
A milestone for Latin American crypto adoption
By combining KuCoin Pay’s global platform with Pix’s domestic reach, the integration establishes a powerful framework for crypto-to-fiat interoperability. It transforms how digital assets can be used for daily needs and promotes greater financial inclusion for Brazil’s digital generation.
KuCoin Pay’s integration with Pix marks more than just a technical development; it represents how cryptocurrency is shifting from speculative investment to functional finance, as practical and universal as scanning a QR code at the checkout counter.
Gunel Ismayilova
Disclaimer: All materials on this site are for informational purposes only. None of the material should be interpreted as investment advice. Please note that despite the nature of much of the material created and hosted on this website, HODL FM is not a financial reference resource, and the opinions of authors and other contributors are their own and should not be taken as financial advice. If you require advice. HODL FM strongly recommends contacting a qualified industry professional.
