KindlyMD, the health-care giant trading on Nasdaq, has teamed up with Nakamoto, the bitcoin treasury company, and now they're making big moves. They're set to raise up to $5 billion in equity to supercharge their Bitcoin (BTC) reserves. How? By filing a shelf registration with the SEC that lets them issue shares gradually at current market prices. So, yeah, they're playing the long game.

First Bitcoin Purchase

What's the money for? Well, most of it will go toward buying more Bitcoin, with a side option for acquisitions of other businesses or technologies. You know, just in case they want to keep things interesting.

And their first big move? This month, they revealed their first Bitcoin purchase—about 5,744 BTC worth a cool $635 million. They say future buys will depend on how the market’s feeling and what’s high on their corporate to-do list.

Market Reactions

Of course, the market’s not always kind, and NAKA shares took a 21% dive to $6,32 after the announcement. Why? Probably the combo of the new equity plan and Bitcoin’s recent stumble.

Kindly MD Inc. stock
Kindly MD Inc. stock. Source: Google Finance

Bitcoin's Rollercoaster and a Bigger Trend

Speaking of Bitcoin, the digital currency's been on a rollercoaster. It’s dropped over 10% from its high of $124,000. As of now, BTC’s sitting around $113K, according to Hodlfm's price page.

But it’s not just KindlyMD hopping on the Bitcoin bandwagon. A growing number of publicly traded companies are doing the same thing, treating Bitcoin as a shiny new asset for their balance sheets. Michael Saylor’s Strategy firm popularized the move, and now other companies, ranging from small firms to payment giants, are getting in on the action.

Your money on crypto gif
Source: Giphy

The pitch? Bitcoin’s seen as a hedge against inflation and currency devaluation. The counter-argument? It's volatile as heck, and that’s a risky business. For KindlyMD, though, this move is about more than just crypto; it’s about redefining how companies think about their treasury management. Could it be the beginning of a new era for corporate strategies? Only time (and Bitcoin’s price) will tell.

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