House of Doge Inc., the official corporate arm of the Dogecoin Foundation, has announced plans to launch a new mobile payments application called “Such” in the first half of 2026. The product aims to give Dogecoin users direct tools for spending and earning DOGE through everyday commerce, according to a Jan. 20 press release distributed via GlobeNewswire.
The project brings together House of Doge and its merger partner Brag House Holdings Inc., which signed a definitive merger agreement last month. The combined entity expects to become publicly traded following the transaction’s close, which the companies have said they target for early 2026.
Unlike existing Dogecoin wallets that focus primarily on storage and transfers, Such positions itself as a consumer-facing payments platform built around small businesses, independent workers, and side-income activity.
A payments app built for side hustles and local commerce
At its core, Such combines a self-custodial Dogecoin wallet with merchant tools designed to simplify DOGE payments. Users will be able to create a wallet, purchase Dogecoin, and send payments directly inside the app without relying on external services, House of Doge said.
A central feature, known internally as “Hustles,” allows individuals and small businesses to list services and accept Dogecoin as payment. The company described the tool as a way for artists, contractors, and local service providers to establish direct payment channels with customers.
“I’ve seen so many people in the Dogecoin Community try to start something themselves. Be it an artist selling prints or a person offering lawn care services, everyone has a side hustle these days,” said Timothy Stebbing, chief technology officer of House of Doge and a director at the Dogecoin Foundation. “We want to enable anyone to start their hustle with Dogecoin through the Such app. We’re planning to enable anyone to start selling their hustle in as few clicks as possible.”
House of Doge said the design goal centers on reducing friction for both sides of a Dogecoin transaction. The company believes easier spending tools for holders and simpler onboarding for merchants support long-term adoption.
Development timeline and technical foundation
Development of the Such app began in March 2025 and remains underway. A twenty-person team based in Melbourne, Australia, leads the project under Stebbing’s technical direction. The app builds on open-source technology developed by the Dogecoin Foundation, with House of Doge adding product layers focused on usability, payments, and merchant support.
At launch, Such is expected to include a self-custodial wallet, a real-time transaction feed that shows DOGE movement, and merchant tools tied to Hustles. House of Doge said additional capabilities remain under development and will be disclosed at a later stage.
A closed beta will precede the public launch, with interested users invited to sign up through the project’s website.
Corporate strategy tied to broader Dogecoin push
House of Doge framed the Such app as part of a wider effort to expand Dogecoin’s real-world utility beyond trading and tipping. In recent months, the Dogecoin Foundation has highlighted payment integrations, enterprise infrastructure such as GigaWallet, and partnerships aimed at practical usage.
“We’re planning to offer more by going beyond another wallet app that lets you buy Dogecoin,” said Marco Margiotta, chief executive officer of House of Doge. “We want to see Dogecoin become a widely used global decentralized currency. By building our own solution, we’re able to bring people on that journey together with our many strategic partnerships.”
Brag House chief executive Lavell Juan Malloy II linked the app’s vision to community-driven economic participation.
“The transition from Culture to Capital happens when you give everyday users the tools to turn their social energy into economic value,” Malloy said. “The Such app represents the next frontier for how communities connect, create, and transact in a digital-first economy.”
“This gives users the freedom to build, earn, and engage using Dogecoin, not as a concept, but as a real, usable currency,” he added.
Early groundwork and market reaction
Public references to Such predate the formal announcement. The project’s X account appeared in 2023, while a post in January 2025 confirmed control of the suchpay.com domain. The domain currently advertises “instant” Dogecoin payments with a 1% fee, marked as forthcoming.
Despite the announcement, Dogecoin’s market price showed little immediate response. The token traded near $0.12 over the past 24 hours, down roughly 2%, with a market capitalization above $20.9 billion, according to the CoinMarketCap data.
The muted reaction highlights a recurring challenge for Dogecoin initiatives. Community interest often runs high, but sustained usage depends on delivery, reliability, and merchant adoption rather than announcements alone.
Testing whether utility can follow enthusiasm
With Such, House of Doge appears to test whether long-standing enthusiasm around Dogecoin can translate into consistent day-to-day commerce. By focusing on self-custody, direct payments, and small-scale economic activity, the app targets practical use cases rather than speculative demand.
Whether Dogecoin holders and merchants adopt the platform at scale remains an open question. For House of Doge, the first major test will come with the closed beta and the app’s initial release window in the first half of 2026.
Roman Zaika
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