2025 cannot get any better for crypto in the corporate world. Anyone who knows a little about crypto and all its struggles knows that for a long time, crypto was in the black books of the corporate world. Just a few years back, no corporate organization would touch crypto with a 6-foot pole, but now everybody wants a little of that crypto spice. How the tables have turned, indeed.
A Coinbase report has shown that many Fortune 500 companies and some of the biggest global asset managers have expanded their crypto activity and allocations in the first half of 2025. That alone is not really shocking news since crypto has already gained a positive reputation these days.
According to the report, at least six in ten Fortune 500 executives have said that their companies have been running on-chain initiatives with a 67% increase in projects year-on-year. What’s more? At least 20% of the respondents in that report have classified blockchain programs as a core element of their company’s future strategy. 20% may not seem like a lot, but that is a 47% increase from how things were in 2024. In my opinion, that’s a Jack and the Beanstalk kind of growth.
However, the timing of this uptick in corporate crypto adoption is not strange. Use cases for crypto have been increasing rapidly for a long time. From tech and finance to retail, auto, and even food sectors, crypto seems to have found a way into most of the industries in the world.
Apart from increasing use cases, corporate executives are also eyeing the potential revenue streams crypto brings to the table. Apparently, 38% of these executives believe on-chaining tooling can generate incremental sales. Another 37% have also stated that they already have active ideation pipelines for additional deployments. With these kinds of hopeful stats, it’s only a matter of time before crypto becomes a must-have asset in any company, in my opinion.
Corporate Is Loving All Of Crypto
But let’s even move away from mainstream crypto for a while. Even ETFs have started getting some of that sweet corporate love. Institutional investors have pumped about $50 billion in cumulative inflows into the ETF market. In just the first quarter of the ETF market, ETH funds have already added $3.5 billion through the investment of institutional holders, an all-time record performance.
83% of institutions have also stated that they plan on raising their crypto positions this year. Meanwhile, 59% have pledged to allocate more than 5% of their assets to crypto. And we’re not just talking about the regular BTC and ETH. Many corporate investors are diversifying their crypto portfolio beyond the top two cryptocurrencies. At least 76% are expected to invest in tokenized real-world assets in the coming year.
It’s evident that the corporate world is no longer flirting with crypto. It’s getting really serious about a relationship. From crypto projects to their interest in ETFs, it seems crypto has become a mainstay in the corporate world. It’s an unforeseen pairing, but it’s here now, and we can only hope it lasts for a long, long time.
Richard Adrian
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