Paris Saint-Germain (PSG) just kicked off a new play by becoming the first major sports club to officially stash Bitcoin in its treasury, and they did it just days before hitting the UEFA Champions League final.
“We took our boring old fiat cash and flipped it into Bitcoin,” said Pär Helgosson, head of PSG Labs, at the Bitcoin 2025 conference in Vegas. “We’re still holding strong. Being one of the world’s biggest clubs means we’re also the biggest crypto ballers in sports now.”
🚨 Le Paris Saint-Germain annonce avoir adopté une réserve de trésorerie Bitcoin. pic.twitter.com/S0IYFjJrhB
— Journal du Coin (@LeJournalDuCoin) May 29, 2025
While most clubs dabbled in crypto fads like NFTs and fan tokens, PSG went full crypto serious, making Bitcoin a core treasury asset. Why? Because more than 80% of their fans are under 34, basically the “Bitcoin generation,” Helgosson explained.
PSG Labs Boosts Bitcoin Ventures as Crypto Gains Global Momentum
Sure, PSG did launch a fan token on Socios and minted AI-generated NFT posters on Crypto.com during the crypto hype. But now, with over 550 million fans worldwide, PSG is leveling up through PSG Labs.
Started last year, PSG Labs is a global venture platform to back and grow Bitcoin startups.
“We’ll launch with you, list with you, and help you raise funds worldwide,” Helgosson promised.
Meanwhile, at the same event, Pakistan dropped news of plans for a national Bitcoin reserve, showing BTC’s rising status in global finance.
Bitcoin is trading around $105,800, down 1.8% in the last day.
Oh, and don’t forget, PSG faces Inter Milan this Saturday in the Champions League final in Munich. Crypto cheers and football fever, anyone?
Gunel Ismayilova
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