As cryptocurrency moves from digital wallets to the real world, it keeps breaking new ground. As big companies start using blockchain technology and digital currencies, both the space travel and retail industries are going through big changes.
Crypto Reaches New Heights its Space and Supermarkets
1. Space Bookings in Bitcoin and Ethereum
Imagine paying for a space flight with Bitcoin or Ethereum. Blue Origin now accepts BTC and ETH for reservations on its New Shepard suborbital spacecraft. Travelers can secure their 11-minute trip with a $150,000 deposit via Shift4 Payments. This marriage of space tourism and cryptocurrency reflects how far digital assets have come, moving from speculative investments into real-world luxury experiences.
Let's try to understand the bigger picture here.
2. Bitcoin Overtakes Amazon.
Bitcoin made financial history by surpassing Amazon’s market value. A surge of nearly 13% in a single week pushed BTC’s market cap to roughly $2.42 trillion, just ahead of Amazon’s $2.37 trillion and silver’s $2.2 trillion. The rally was driven by strong institutional interest and unprecedented inflows into spot Bitcoin ETFs, propelling BTC to the sixth position among the most valuable assets globally.
For Amazon, this wasn’t just a symbolic loss in the market cap race; it also underscored a bigger reality: the way people store, trade, and transact value is shifting. As Bitcoin proves itself as both a store of value and a global payment medium, traditional corporate giants are exploring how to integrate blockchain technology into their own ecosystems.
3. Amazon and Walmart’s Stablecoin Ambitions
Perhaps unsurprisingly, Amazon and Walmart are now exploring their own stablecoin digital tokens, late or not, that could power faster, cheaper transactions within their platforms.
The world’s two largest retailers are trying to figure out how to either issue their own stablecoin or use an outside stablecoin…
— Nate Geraci (@NateGeraci) June 14, 2025
And there are *still* people who think (hope) crypto will all just go away.
It’s comical at this point.
Not sure what else you need to see. pic.twitter.com/VXurff4UZo
The recent passage of the GENIUS Act, which provides clear regulatory guidance for stablecoin issuance in the U.S., has accelerated these plans. For Amazon, the timing is strategic: as Bitcoin’s valuation leapfrogs its own, adopting blockchain-based payment systems could keep the company even more competitive. Walmart, meanwhile, sees stablecoins as a gateway to financial inclusion for underbanked customers, especially in rural and emerging markets.
What This Means for Crypto’s Next Chapter
Crucially, these developments send a psychological signal to investors and consumers alike: digital assets are here to stay. Bitcoin's rise over Amazon may be a headline for investors, but for retailers, it’s a wake-up call. Stablecoins could be their bridge into the blockchain era, offering customer convenience while protecting market relevance. And with regulatory green lights, the stage is set for the next wave of adoption, whether you’re shopping for groceries, a new laptop, or a seat on a rocket ship. Yet both industry giants are trying to fill up the vacuum. Both here on Earth and in Space already.
Kristian Koch
Disclaimer: All materials on this site are for informational purposes only. None of the material should be interpreted as investment advice. Please note that despite the nature of much of the material created and hosted on this website, HODL FM is not a financial reference resource, and the opinions of authors and other contributors are their own and should not be taken as financial advice. If you require advice. HODL FM strongly recommends contacting a qualified industry professional.
